Navigating the complex of ad network pricing structures can be a daunting task for advertisers. However, by deciphering the core concepts, you can efficiently optimize your advertising budget and maximize your return on campaign. Ad networks typically employ various pricing models, such as pay-per-click (PPC), cost-per-thousand impressions (CPM),

Banner ads are a popular form of online advertising. They come in various shapes and sizes and rectangular banners, skyscrapers, and even pop-ups. These ads are typically placed on websites and appear to users as they browse the web. The goal of banner ads is to grab attention, raise brand awareness, and ultimately drive traffic to a landing page.